Push
- Any technology which relies on media producers making the most of the choices for using a push technology.
- Cinema pushes new releases at us.
- Games producers push their products at us and within the games we are generally pushed through.
Pull
- Pull technologies are those which offer us more choice.
- We pull the content we want from the mediaproducers.
- Satellite TV is more pull than terrestrial and interactive TV even more so.
- The internet is the most pull factorin the current medium.
- Technologies are moving towards offering us more pull than before.
- However, research of Sky viewers has suggested that viewers with multiple channel TV end up watching less than they did before they had all the choice.
- Many viewers of DVDs watch them straight through like VHS.
- Many of us search the internet using 'portals'- sites like Yahoo. These appear to give us the freedom of the web, but in fact are pushing us in particular (often sponsored) directions.
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